Oceanpositive Beach Towel
The sea sponge; one of the oldest forms of animal life present on our planet today. These ancient creatures have survived millennia because of their simple structure which allows them to adapt and evolve quickly to suit different environments. Sponges and their photosynthesising endosymbionts produce up to three times more oxygen and organic matter than they consume, they filter and purify a huge volume of water every day and make a major contribution to the marine food web and maintenance of reef biodiversity.
Worldwide rising ocean temperatures, over-harvesting, dredging fisheries and sewage discharge are putting these unique creatures under threat. We wanted to bring this small but mighty creature into the spotlight, highlighting and raising awareness to its importance in our ocean environment.
Our super soft and absorbent, 100% GOTS certified organic beach towel design, was inspired specifically by the glass sea sponge. One side of this towel is soft terry loops, ideal for drying, and the other side is a luxurious plush velour, perfect for relaxing in the sun.
Fit & Advices
Fabric & Care
Origin & Transparent Production
"Being ‘OceanPositive’ spans from not just what we do in the ocean but also what we do in our everyday lives. Items in our OceanPositive Collection are made using fabrics including a significant percentage of recycled content from post-consumer waste. This includes “Ghost” Fishing nets, brought out of the sea to be recycled and post-consumer plastic bottles."
During the neoprene production process, limestone is used to replace petrochemicals to form rubber chips. You achieve the same performance as traditional neoprene, but with way less environmental impact
One of the key ingredients of neoprene, Eco Carbon Black, is recycled by our wetsuit factory from post-consumer scrap tyres. This significantly reduces energy consumption and cuts CO2 emissions by 200g per wetsuit.
After the neoprene creation process, the redundant trimmed materials will be recycled and reused in the mixing process to produce more neoprene sheets. Overall huge amounts of raw materials are saved, energy consumption is reduced and waste water and air emissions are minimised during production.